EveryMatrix prepares for US market entry; opens new commercial hub in Miami

Described as a “new era of the company’s success story,” Malta headquartered B2B iGaming software provider EveryMatrix has opened a new Miami, Florida-based commercial hub in Brickell, the city’s financial center.

The new office is part of the company’s effort to expand into new regulated jurisdictions and looks to increase its presence in the United States and Latin American markets.

Presence essential:

Group Chief Executive Officer for EveryMatrix, Ebbe Groes, commented on the company’s expansion goals in a press release…

“Entering the 7BALL US market is one of our major objectives this year and having feet on the ground there is essential. I’m confident that Erik will give shape to EveryMatrix’s US ambitions and drive forward this expansion process with a lot of dedication. I’m looking forward to bringing on-board brilliant people in our Miami office and I wish Erik and his team good luck.”

In order to supply its casino clients with its industry-leading iGaming integration platform CasinoEngine and game content in the Garden State, EveryMatrix filed an application for a license, in its first US state, with the New Jersey Division of Gaming Enforcement in November 2020.

New recruit:

iGamign executive and President Americas for EveryMatrix, Erik Nyman (pictured, right), who in August 2020 was recruited by EveryMatrix to join its leadership team and head the opening of the company’s first US office. In addition to overseeing the team’s commercial activity, the former President NetEnt Americas will be responsible for recruiting new talent and will begin acquiring new US clients, according to the company’s press release.

“Opening up EveryMatrix’s Miami office marks a new era of the company’s success story. We have the industry’s most complete offering from microservices to full turnkey platform, sports, casino, and everything in between. The product strength and future roadmap make me confident that we will break new ground in the Americas. We are building our team in Miami and are excited to further engage with customers and will announce several market entries in the coming months,” added Nyman.

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Russia launch:

News of the new office follows the launch of sports bookmaker 888.ru. for the Russian regulated market. The first major deal for the “new version” of the London-headquartered firm’s sportsbook, the online operator will leverage EveryMatrix’s turnkey platform alongside a product offering to include its sports betting software and platform OddsMatrix Sportsbook with the recently relaunched BonusEngine, as well as payment processing gateway, MoneyMatrix. 

A pure B2B tech provider for the iGaming industry, the British firm was established in 2008 and now employs more than 530 employees in 9 countries, including Malta, Ukraine, Romania, Spain, Norway, Armenia, Thailand, China, and now the US.